✦ Passport ✦
A field notebook documenting the journey from Operator to Systems Builder.
Passport ✈ Who I Am
I've packed my luggage with curiosity, creativity, and a desire to create value. Rather than waiting until I have everything figured out, I've chosen to learn in public.
JouJou Bee. Amsterdam-based, originally from the Philippines. My journey has crossed hospitality floors, platform businesses, commercial operations, and technology. I love exploring, and curiosity has a way of adding new pieces to the map. Languages: Dutch, English, French, German, Italian, Tagalog.
This is not a portfolio. This is a field notebook. A record of lessons learned, experiments run, and observations gathered from real projects. Each experience, course, conversation, and experiment reveals another part of the journey, and I'm still exploring. Consider it a postcard from the road.
Flight Plan ✈ How It Connects
JujuJourney is the container. It documents one journey: from Operator to Systems Builder. Inside it, one engine powers the trip and three excursions are where the lessons get applied.
⚙ The Engine
Employment powers the journey. It is not an excursion. It is the engine. It provides the fuel that makes everything else possible.
↓ powers ↓
The goal is not to become AI literate. The goal is to use AI literacy to create meaningful outcomes, better decisions, better systems, better visibility, real results.
Departures ✦ Live Status Board
Flight Information Display System
JujuJourney
The journey began with a decision. Everything on this board is what happened after.
Current focus
Connect GA4 + HubSpot to Zuidstraat 84
Current sandbox
Digital Lighthouse / Zuidstraat 84
Current stage
Build
Next milestone
GA4 connected
Success metric
First attributable viewing
Last updated
June 25 2026
Five stages — where I am now
Build log — confirmed milestones
Stop doomscrolling. Start building. inciting incident
No certificate. No website. Just a commitment to replace passive consumption with active learning.
Claude 101 completed — 90% confirmed
First verifiable AI credential. First JujuJourney stamp. First boarding pass.
First tools activated confirmed
Claude, ChatGPT, Gemini, Perplexity, NotebookLM — all in active use on real tasks.
Claude 101 → NotebookLM video confirmed
First LLM content converted into a playable video. Learn → apply, immediately.
Notion framework started confirmed
Operational backbone. Daily agenda. Three-track operating system.
Digital Lighthouse infrastructure live confirmed
Domains registered. DNS configured. GitHub Pages deployed. Email routing active.
CV and cover letters produced confirmed
English and Dutch. First job applications submitted.
JujuJourney live confirmed
Public learning container. Governance framework, three excursions, career engine documented.
Digital Lighthouse homepage live confirmed
digitallighthouse.online — methodology, lighthouse concept, case study entry point.
Zuidstraat 84 case study published active
Baseline documented. Experiment framework live. Measurement infrastructure pending.
First job interview — SDR role monday
First video call from the career engine. Applied, reviewed, invited.
Notion habit built next
Monday. Daily update routine before connecting measurement tools.
GA4 + HubSpot connected next
Measurement infrastructure live on Zuidstraat 84.
Zuidstraat 84 experiment starts next
GEO-optimised content live. Organic 21-day test begins.
Tools — confirmed in active use
Discipline track — courses
Experiment — Digital Lighthouse / Zuidstraat 84
Career engine — live stats
Roles targeted: Account Manager, Customer Success Manager, SDR. No company names disclosed.
Every entry is real. Dates confirmed or marked pending. No aspirational numbers. Updated as the journey unfolds. Last updated: June 25 2026.
Map ✈ Where I've Been
Places explored across hospitality, platform businesses, commercial operations, and technology. The proof is the pattern, not the logos.
Premium hospitality operations
Premium hospitality operations
Premium hospitality operations
Premium venues across the city
Where the Atelier Delia curiosity began
Anthropic AI Essentials · ✅ Completed
Bucket List ✈ Where I'm Going
Courses, certifications, skills, and experiences I am heading toward.
Excursions — Where I'm Exploring
These are not businesses. They are real-world sandboxes where the lessons from the Career Engine get applied, generating observations, skills, content and opportunities.
Excursion 01
A learning environment exploring how natural ingredients create value through botanical materials, wellness, sensory experience and storytelling. Scent is the current medium and entry point, not the whole purpose.
Excursion 02
A learning sandbox and visibility laboratory for marketing, sales, go-to-market and AI-assisted workflows. It complements specialists rather than competing. Current sandbox: the Zuidstraat 84 case study.
Excursion 03
A learning environment focused on hospitality expertise, culinary repertoire, service design, and consulting philosophy. The consultancy stands on its own merits.
Postcards ✈ What I Learned
Every postcard follows the same format: What happened. What I learned. The observation. The afterthought.
June 2026 · Amsterdam
Coming Soon
Stamps ✈ What I've Completed
A stamp means: I completed the journey. These are earned, not claimed.